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Email Marketing: How to construct the ideal eblast

Submitted by Guest on Mon, 03/07/2011 - 10:18
Email marketing allows companies to save money and get the results they need to drive sales. In fact, marketers can expect a 15% response rate on permission-based emails, compared to only 1% for direct mail.

Email marketing is a great tool for awareness building. From there, you can build upon your relationship with the respondents, nudging them closer to becoming your customers.

But what are the tricks to pulling these types of numbers?

Believe it or not, there are formulas for writing the perfect ad copy.

Something for everyone: Canada's Central region

Submitted by Guest on Wed, 02/16/2011 - 09:48
Within any group, there are the people who like the feeling of “getting away” when they attend a meeting or conference. They want the quiet, the outdoors, and the retreat-like environment. Still, others like the feel of being able to experience and see all an urban area has to offer. The restaurants, the nightlife, and the site seeing speak to them. To please both crowds, consider planning in Ontario and Quebec.

QR Codes: Usages for event planning or marketing your venue

Submitted by Guest on Mon, 02/07/2011 - 11:36
QR codes, or quick-response codes, are popping up in unexpected places, from print ads in magazines to restaurant menus, personalized t-shirts to business cards.

But what are they anyway and how can we use them to promote our events or venues?

Conference giveaways- Is your go-to freebie a crowd pleaser?

Submitted by Guest on Tue, 01/11/2011 - 15:32
Choices for promotional products vary widely, from the trendy iPad giveaway to the budget-friendly calendar or pen, but what do these products really offer venues in terms of advertising? And which ones are worth the investment?

When you compare a promotional product to other forms of advertising, the amount of impressions the promotional product delivers is actually rather impressive.

2011 Predictions for Meetings and Events- Unique Venues are big

Submitted by Guest on Wed, 01/05/2011 - 10:43
The New Year is upon us, and with that comes a list of predictions for the meetings and event industry in 2011.

You may have your own idea of what’s up and coming and what’s passé, but a recent BizBash article picked some industry brains to see what their predictions look like. See if they match up with yours.

Here are some that jumped out at us:

Social media at tradeshows- Valuable to incorporate?

Submitted by Guest on Wed, 01/05/2011 - 09:11
Social media really exploded in 2010, with Facebook becoming the most-visited website in the world, surpassing Google.

University of Waterloo

Submitted by ann on Fri, 07/16/2010 - 16:33
Within easy driving distance of Toronto, Buffalo, and Detroit, the University of Waterloo offers premier facilities and planning services for your next conference or business event. On our scenic campus, you’ll find flexible meeting space, comfortable lodging, delicious dining options, and recreational opportunities.

SAIT Polytechnic

Submitted by ann on Fri, 07/16/2010 - 16:16
Along with spectacular views overlooking downtown Calgary, SAIT Polytechnic offers multi-functional meeting facilities equipped with cutting-edge technology for business functions and professional conferences. Located in the NW division near main highways and public transportation, it’s one of Calgary’s premier event venues.

Peppermill Resort

Submitted by ann on Fri, 07/16/2010 - 16:10
The Peppermill Resort Spa Casino in Reno, Nevada, delivers everything you need to make an impression at your next event. Not only does this world-class destination offer versatile space for receptions or conferences, but you’ll also find a full-service spa, award-winning restaurants, catering options, and comfortable accommodations, all under one roof.

Hotel Alma at University of Calgary

Submitted by ann on Fri, 07/16/2010 - 15:05
Give your guests the ultimate in convenience and plan your next business conference or private party at Hotel Alma at the University of Calgary. With spacious accommodations, an on-site bistro, catering services, and versatile meeting facilities, this premier venue on the scenic U of C campus in Northwest Calgary has everything you need for a successful event.
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