Event planning is a multi-faceted industry requiring planners to know the best venues, caterers, amenities, marketing strategies, and so on. Like with fashion, trends in the world of event planning are frequently evolving, and planners need to stay up-to-date on the latest trends to fulfill their duties and remain relevant within industry. Here are some ways you can stay in the know as an event planner and help your clients plan unique and memorable events.
Continue Your Education
Just because you have your CMP doesn't mean you don’t have more to learn. As with any industry, continuing your education is crucial for staying at the forefront of the field. Event planning is no different. There are countless institutions offering continuing education opportunities for event planners, both in-person and online. Whether you specialize in weddings or corporate conferences, you can find courses and degree programs that are specifically tailored for your specialty. Obtaining event planning degrees and certifications will keep you educated, plus increase your credibility and marketability.
Subscribe to Magazines and Newsletters
Subscribe to the top event planning newsletters, magazines and blogs to stay informed on what's going on in the industry. You'll be well-versed on the most popular trends and find innovative tips and ideas you can utilize for your clients. For instance, Unique Venue's seasonal magazines highlight the latest crazes in non-traditional event venues, food and cocktails, amenities, technology and more. Find news outlets that cater to your niche and read them regularly.
Follow Industry Leaders on Social Media
I'm sure there are several event planners that you really admire. Follow them on social media, such as Facebook, Twitter, Instagram and Pinterest, to tap into their creative minds and be aware of industry news. Their social channels can be utilized as an outlet of inspiration and information.
Monitor Your Competitors
Keeping a close eye on your competition can benefit you in a number of ways. Routinely review their website, blog, social channels and client reviews to see what trends and strategies they're using. This will give you a better idea of what works and what doesn't, providing you with valuable knowledge to improve your own event planning business. You can repurpose their ideas and make them better, as well as take advantage of creative trends that others may not be utilizing.
Attend Industry Events
Industry events and conference are another great way to stay in the know. Attending conferences will keep you informed on current trends and news, as well as on what's to come. Industry thought leaders often give presentations on trends that will be popular in the foreseeable future, and you can tap into these trends while they're still unique. Conferences and events are also a wonderful place to build connections with others in your business and share ideas.
As an event planner it's very important that you stay up-to-date on the latest news and trends. By continuing your education, subscribing to magazines, utilizing social media, monitoring your competitors, and attending conferences, you can stay in the know and set yourself apart from the competition.