Guess What I Heard at RCMA!
These days, everyone is talking about the economy and for good reason. At RCMA, I asked the Unique Venues membership, nearly 20 strong, how the business climate is for their venues. I was not surprised to hear that business is either holding nice and steady or on the rise! The same as post 9/11.
So why is it that our venues are doing well in spite of the worst economy in decades? It comes down to affordable, no-frills meeting and event options for planners! Purdue University mentioned that they are having a major upswing in corporate business in the past few months. The University of Pittsburgh at Johnstown talked about the number of calls they are getting from planners who traditionally meet at resorts, spas and upscale hotels. In fact, they just booked a major piece of business from one of these calls.
It comes down to meeting responsibly. In times like these, planners and the groups they represent need to remember that membership and boards have become economic watchdogs. Frivolous spending and unnecessary expenses are viewed as cause for dismissal. Everyone is taking spending seriously. Because of this, Unique Venues members have a distinct advantage over their more costly hospitality counterparts.
Take advantage of this. Seek out the business that you used to tell yourself your venue was not well-suited for. There is plenty of opportunity to grow, even in times like these.
Remember…remind the planners you talk to that it's time to MEET RESPONSIBLY and you can help!
Chuck Salem, President