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Home | Blog | Event Venue Marketing in 2023 Doesn’t Need to be Hard

Event Venue Marketing in 2023 Doesn’t Need to be Hard

Marketing Tips
advice,marketing,sales,tips
  • Alyson Dello
  • January 23, 2023

Business man with laptop, leaning against a wall in a unique space.

Event venue marketing can be tough. The experts with Unique Venues take away the stress and help drive results.

 

Hollywood has a habit of portraying marketing, advertising, and lead generation as a glamorous lifestyle and profession that comes with ease and inevitably ends in success. Unrealistic portrayals of unlimited budgets and instant rewards are the golden standard in film. In reality, though, most businesses don’t have an unlimited marketing budget, or even a dedicated marketing manager at their venues. Which is why Unique Venues acts as your marketing agent, providing peace of mind and stretching your marketing dollars to bring your venue success.

The event industry is roaring back to life thanks to attendee confidence in public safety measures and risk mitigation efforts established by venues. It’s a time of regrowth, repositioning, and an opportunity for event venues to capitalize on what will be a remarkable year, one in which the 2023 AMEX Global Event Trends Forecast reports that 75% of event pros are rating their optimism at 8 or higher on a 10-point scale.

As a venue that focuses on hosting external meetings, weddings, special events, parties, corporate trainings, and conferences, and more, how can you successfully attract these events and post your highest possible revenue numbers in 2023? Listing your venue on UniqueVenues.com with the help of the experts at Unique Venues. Our team takes away the stress and helps drive results. Just like the movies.

Unique Venues is a Digital Marketing Agency for Unique and One-of-a-Kind Event Venues
UniqueVenues.com is a directory listing site that specializes in promoting only non-traditional and one-of-a-kind event venues (think anything that isn’t a multinational hotel or purpose-built convention center) to professional and casual event planners looking for unique event venues to host their special gatherings. Our goal is to help our venue clients be seen by more planners and our magic is filling the sales pipeline for our client venues through our qualified lead generation program.

In 2023 there are plenty of options for marketing your event venue, so what sets Unique Venues apart? I’m glad that you asked!

1. Event Lead Quality Is More Important Than Quantity
At Unique Venues, we believe that one great lead is better than ten mediocre leads. Why? It saves you time and the effort of having to sift through inadequate or false leads that don’t amount to solid business. Each time you see a lead from Unique Venues in your inbox, you know that it is worth your already limited time and focus.

2. Event Leads That Fit Your Venue
One of the most important aspects of our event lead generation is that you can set your lead preferences to only include the types of business that you’re able to host. This allows us to help you make more meaningful connections with the events planners that we do connect you with.

3. The Business You Book is 100% Yours to Keep. Always.
No hidden fees. No commissions owed on bookings. That’s how Unique Venues operates.

Happy business woman sitting at her desk in front of her laptop.4. Client Satisfaction Is a Top Priority
Unique Venues retained 86% of clients in 2022, and according to those clients, lead satisfaction, ROI, and customer support are the top reasons our clients trust us. We pride ourselves in getting to know you, your venue, and our team is always available to provide support. Your success is our greatest satisfaction.

5. We Invest in Your Success
Unique Venues launched a new website experience recently at the start of 2023 – our largest investment ever. This upgrade offers an enhanced user-friendly experience for planners to find unique spaces, and an improved platform designed to bring in more traffic through a contemporary and SEO-friendly scheme.

Let Unique Venues Handle Your Venue Marketing
Unique Venues provides marketing and promotional services for party venues and rooms for rent, conference centers and office spaces for rent, campuses, restaurants and private dining spaces, boutique spaces, and a variety of additional unique event venues and spaces. Join the nearly 1,200 venues on UniqueVenues.com and begin receiving the highest-level marketing, sales, and event lead generation support available in today’s market. Our team of marketing advisors is always ready to meet and guide you through our process in helping you make the most informed decision for how your investment can lead to positive and expected outcomes.

You can learn more about our services and entry-level packages on our List My Venue page, or you can schedule a meeting directly with an advisor through this link.

By The Way, We Offer Full Marketing, Design, and Consultative Services, Too
Our event venue marketing support is the heart of our business, but we do more than just that. Unique Venues offers a full suite of marketing services (like Google or Facebook Ad management), design services (like asset creation, branding solutions and content writing), and consultative services (like market intelligence or business action plan reports) for venues. Interested? Click here to find out more today.

 

Headshot of the Unique Venues Director of Sales, Corey Salem.

Author: Corey Salem, Director of Sales | Unique Venues
Corey Salem rejoined the Unique Venues team in January 2020 after a four-year stint as the Director of Member Engagement with the National Association of College Auxiliary Services. In that role he oversaw volunteer management, member acquisition and retention, and association engagement opportunities. He currently serves as Director of Sales with Unique Venues and leads the sales and client engagement activities for Intern Housing Hub, the new listing site for collegiate summer housing properties. In 2022, Corey completed the CultureTalk certification in individual and organizational development, and he is a Certified CultureTalk Partner. Outside of work, Corey enjoys cooking, playing board games, and is an avid fan of soccer. Extroverted by nature, Corey is excited to be meeting with clients and visiting venues in-person again!

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Find a unique space for your next corporate or social event - call us toll free at 877-244-6110 or email [email protected] today!

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