The hospitality marketplace is an entanglement of choices that meeting and event planners must sift through when selecting a venue. In the past several years, due mainly to the efforts of Unique Venues and our partner educational organizations such as ACCED-I, ACUHO-I, ACUI, CUCCOA and NACAS, we have made the option of using a college or university campus a more viable and “top of mind” option.
But for YOUR campus to be top of mind with planners, Unique Venues highly recommends implementing these critical best practices for marketing your campus conference and event venue.
In this 5 part series of posts, campus venues can learn the 5 best practices for marketing your campus.
Part 4: Have a solid web presence.
Today, more than ever, meeting and event planners are using the Internet as the primary tool for researching and selecting their meeting, conference or special event site. To be competitive, you must have a highly optimized, engaging and informative web presence.
Work with you IT department to provide you with a web presence that offers meeting and event planners complete information about meeting at your campus in an easy to view and understandable format. We know what you are up against in the .edu world. If you would like to see examples of campuses that have successfully carved out a solid web presence for their department, please contact Jeanne Feathers at 866.266.6857 or [email protected].
Author Bio: Chuck Salem is the president of Unique Venues, a marketing membership organization that brings together collegiate campus venues with meeting and event planners. Prior to Unique Venues, Chuck was employed as the Assistant Vice President for Conference and Auxiliary Services at the University of Pittsburgh's Johnstown campus where he established the award-winning Conference Center at the University of Pittsburgh at Johnstown. Chuck is a past president of the Association of Collegiate Conference and Events Director International (ACCED-I).