The hospitality marketplace is an entanglement of choices that meeting and event planners must sift through when selecting a venue. In the past several years, due mainly to the efforts of Unique Venues and our partner educational organizations such as ACCED-I, ACUHO-I, ACUI, CUCCOA and NACAS, we have made the option of using a college or university campus a more viable and “top of mind” option.
But for YOUR campus to be top of mind with planners, Unique Venues highly recommends implementing these critical best practices for marketing your campus conference and event venue.
In this 5 part series of posts, campus venues can learn the 5 best practices for marketing your campus.
Part 2: Create an internal marketing campaign.
So often I hear campus venues talk about the lack of support they have for what they do. This lack of support leads them to hold back on their marketing efforts to gain new customers and increase revenue.
Make sure each and every person on your campus know what your department does, is familiar with the groups that you invite to campus and understands how your efforts impact your campus economically and academically. A better understanding of your department will create value (and new internal sales leads, too!) so that you will feel more comfortable bringing more groups to campus and growing your business.
Author Bio: Chuck Salem is the president of Unique Venues, a marketing membership organization that brings togethercollegiate campus venues with meeting and event planners. Prior to Unique Venues, Chuck was employed as the Assistant Vice President for Conference and Auxiliary Services at the University of Pittsburgh's Johnstown campus where he established the award-winning Conference Center at the University of Pittsburgh at Johnstown. Chuck is a past president of the Association of Collegiate Conference and Events Director International (ACCED-I).