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University Center Conference Chicago Refreshes Brand Identity to Boost Presence in Hospitality Industry


University Center Conference Chicago, a full-service conference center in downtown Chicago, has officially changed its name to “Conference Chicago at University Center” (Conference Chicago) to better distinguish itself within the hospitality industry and to improve service to clients. The name change best reflects the venue’s capabilities to service conference meeting planners and third party affiliates across the globe when planning events in Chicago.

Conference Chicago is connected to the largest multi-institutional student residence building in the United States, University Center, which houses college students from four local colleges and universities. It has served as a full-service conference center and summer accommodations destination in downtown Chicago for over 10 years. As a unique event venue and housing property, Conference Chicago at University Center is differentiating itself by unveiling a new brand style guide including a name change, logo and website tailoring to the needs of clients and prospects.

“Both the hotel industry and student housing market have grown significantly competitive in downtown Chicago and Conference Chicago has remained a constant player. We have continued to grow in popularity and I am confident our new branding efforts and website launch will enhance our presence and client offerings to remain just as competitive,” stated Jeff Quilling, Director of Conference Operations at Conference Chicago at University Center.
Conference Chicago at University Center now offers event planners and third party affiliates, a redesigned user-friendly website featuring more concise information, helpful resources and accessibility with mobile device adaptation. With a more defined brand and website, Conference Chicago expects to increase familiarity with local and national businesses and strengthen partnerships within the hospitality industry.

Conference Chicago at University Center is a premiere conference center that offers 15,000 square feet of modern meeting space, including 10 rooms with flexible room configurations, onsite catering service and advanced technology. Overnight accommodations are offered to leisure and business travelers in the year-round guest suites; Conference Chicago functions as a hotel-alternative each summer offering housing accommodations to private groups, corporate interns and individuals.

For more information about Conference Chicago at University Center meeting spaces or summer housing opportunities, please visit or