Sherbrooke Exhibition Centre Debuts New App For Exhibitors and Visitors

The recently launched mobile app, powered by BsideU, allows visitors to the Quebec-based Centre to locate specific exhibitors in the venue more easily. The app also provides exhibitors and promoters a tool for delivering geo-locational pop-up advertising as well as a view of the "heat map" for each event, which allows them to estimate potential foot traffic. It’s just one more way Sherbrooke Exhibition Centre has become an ideal location to host or organize events in the Eastern Townships since opening in 2011.