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Event trends, planner tips, and venue marketing ideas by Unique Venues.

Hofstra Hosts Biggest Event Yet...Presidential Debate

Our good friends and members, Hofstra University, will play host tonight to the third and final US Presidential debate. Talk about pressure! There is no doubt in our minds that Hofstra will do a fantastic job just as they do for every other group that meets and convenes on their campus. Good luck Hofstra!

Hot Leads Have Short Lives!

Everyday, I see the leads come in and go out and I noticed that uniquevenues.com truly attracts a wide variety of meeting and event planners that are organizing everything from Senior Leadership Meetings to Sweet Sixteens.  The reactions I receive from planners when following up with their requests, are as varying as the types of events they are planning.  Some planners are thrilled, they booked a venue and have moved on to other planning details, some are still searching because their first choice wasn't the right fit,

Affordable Meetings National 2008 - A TOTAL Success!

OK. So Affordable Meetings National this year in Washington, DC totally ROCKED! The Unique Venues section had 29 cool venues in it, from conference centers and stadiums to campuses and dining venues. The section was very unique.

Meetings Represent $32 Billion in Business to Canada

Finally, we have some stats on the size and scope of the meetings industry in Canada. Kudos to MPI Foundation Canada for conducting this research. The reports tracked $32 billion in spending, over 70 million participants and 7% of groups choosing a special event venue. Good news UV members! Full article. -Michele Nichols, UV

What NOT to Do When the Meeting Industry Turns from a Sellers' to a Buyer's Market.

Meeting Planner Joan Eisenstodt and venue-supplier Grace Markum share 10 things venues should NOT do when the market begins to shift from a sellers' to a buyer's market.
  1. Don’t offer deep discounts.
  2. Don’t cut the advertising and marketing budgets.
  3. Don’t make your marketing sound like a fire sale.
  4. Don’t cut the number of people on the sales team.
  5. Don’t fall off buyers’ radar screens.
  6. Don’t become invisible.
  7. Don’t overlook the SMERF mark

A Retreat To The Windy City

Sounds ironic to use the word retreat and the Windy City of Chicago in the same statement. The Windy City elicits thoughts of a big city, tall buildings, restaurants, shopping, Lake Michigan, the Bears, snow and, of course, traffic.

A couple of weeks ago our company held a retreat in Chicago to get away from the phones and the distractions of the office. It was hard for me to imagine not being distracted in Chicago with all that is available in the city.

What I did on my summer vacation.

Summer VacationI'm really good at setting business goals for Unique Venues and I'm even better at creating goals for my husband and 3 boys. I'm just not so good at creating personal goals for myself. Until one day in early June when I found myself at a triathlon party...I mean meeting.

Education Lesson Transferrable to Marketing and Selling

Check out this great You Tube post that certainly hit me over the head with reality! Wow! I think that everything here is transferable to marketing and sales. It's crazy! R u marketing in the present and with the future in mind? Maybe it's time to rethink your approach. I know I need to "shake it up" a bit myself! BLOG on!

Hopes Dashed to Host the Tie Guys!

What's this world coming to?  Another critical association has bit the dust!  Yesterday it was announced that the Men's Dress Furnishings Association (MDFA for all of you that are familiar with it) is dissolving.  It's true.  The tie makers just aren't doing the biz anymore.  They say it's because men aren't wearing ties on a regular basis any longer...but I think it's because the ties designed are just so damn ugly!

Here's to perpetual dress down days!

Thankful for Trains!

I'm a bit of a travel snob. I do it almost every week...plane after plane after plane! I have always avoided trains in the USA. When I travel in the UK, I consider them a necessary evil, but always a reliable way to get from city to city.
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