What NOT to Do When the Meeting Industry Turns from a Sellers' to a Buyer's Market.
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Submitted by chuck on Tue, 09/02/2008 - 13:44
Meeting Planner Joan Eisenstodt and venue-supplier Grace Markum share 10 things venues should NOT do when the market begins to shift from a sellers' to a buyer's market.- Don’t offer deep discounts.
- Don’t cut the advertising and marketing budgets.
- Don’t make your marketing sound like a fire sale.
- Don’t cut the number of people on the sales team.
- Don’t fall off buyers’ radar screens.
- Don’t become invisible.
- Don’t overlook the SMERF market.
- Don’t stop learning.
- Don’t overlook your local and regional market.
- Don’t take a business-as-usual stance.
During this global pandemic, the team at Unique Venues has been working to serve our industry planners and venues with free resources including roundtables, webinars, and workshops. You can visit our COVID-19 Resources page to learn about our upcoming programs this month and next that you may be interested in registering for. Be sure to follow Unique Venues on Facebook (@uniquevenues) and be on the lookout for Facebook Live sessions from Unique Venues CEO, Chuck Salem who will be providing tips and trends for weathering the storm.
