I was just reading a June 9 article in the online Business Travel News (www.btnmag.com) and I began to wonder what the latest airline woes mean for the meetings and conference industry as it pertains to Unique Venues members. The article discusses the latest rash of capacity slashing by the major carriers. American, United, Continental, Delta, Northwest and US Airways have all announced reductions in flight capacities, some by as much as 18%. Now I don't know about you, but I had a hard time finding an empty seat on a plane before this latest wave of cuts. Air travel for business is becoming more and more tedious and expensive. What does this mean for us? I feel like again, we have an opportunity. When life gives you lemons…make lemonade. Following 9/11, many of our members reported that business held strong for them. It is possible that if we can survive that terrible tragedy, as an industry, we can survive this one as well. How can you attract more local and regional business? What type of new incentives can you offer potential customers to entice them to travel to you. Share some thoughts with your colleagues. What are you doing to combat this latest industry setback?
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