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Achieving Success at Your Next Corporate Event with Cutting-Edge Technology

Achieving Success at Your Next Corporate Event with Cutting-Edge Technology
No matter the size and scope of your company-wide event or industry conference presentation, one crucial element that could determine its success is how well technology is used. We live in an exciting time in event marketing where the full peak of our creative imagination can be through beautiful video displays, heading-turning video mapping, customized staging, and hardware that encourages user engagement and more efficient event organization.

Most of the time, the technology you are able to implement will depend on the type of venue you have. This is why Unique Venues puts special care in choosing venues that can facilitate a wide variety of technological solutions. Choosing the wrong venue could cause your event or presentation to fall flat. Here are just some of the ways technology can have a major impact on your company's next event or booth presentation:

Creating Stunning Visuals

It seems like we've finally reached the age where 4K or Ultra High-definition resolution has become a ubiquitous part of event marketing as the technology has become more accessible and there are opportunities for content creation. 4K has a much sharper resolution than HD, creating crystal clear images that will WOW your audience.

Another new technology that can help you achieve striking visuals at your next event is video mapping. Video mapping consists of computer software that creates 3-D graphics, which are then projected onto any surface. It is perfect for a stage, a front entrance, or anywhere you can't install a video display. Imagine a museum that literally has a presentation come alive with 3-D images, animation and more through video mapping technology?

Customized Staging and Lighting to Set the Tone of Your Next Event

Another area where you may want to look into an investment in technology is staging and lighting. In order to deliver the right message for your brand, you need the right atmosphere. A company like MIG out of Boca Raton, FL has had great success in helping companies achieve this through customized staging, next-generation lighting systems and so on. It may be worthwhile to consider looking at an event marketer to help you design your event at a venue. Using the venue as a canvas, an event marketing company can transform a business space, movie theater or any other venue to any setting you wish.

“For us, innovation is found at the intersection of creativity plus technology,” said Chief Creative Officer, Guy Hollier.

Technology that Encourages User Engagement and Event Organization

Ask any event planner what the most difficult part of any event is and registration will always be near the top of the list. Creating all of those badges, guest lists, and so on takes a lot of work. Luckily, technology has met demand here and there are kiosks available that can actually allow guests to check in, print out badges, etc.

Kiosks also can allow marketers to showcase a company's brand and products on an individual basis. Attendees can check out presentations on a touchscreen kiosk that could include anything from photo slides, videos, animation, Q&A, and more. This takes user engagement to the next level and can generate more interest in your overall messaging.

When considering a venue, choose one that has the technology available to improve registration. For example, some of our university partners have registration capabilities that they can offer as part of their event planning services.
Unique Venues can help you find the perfect venue for your next event that will incorporate these and other Best Practices in event marketing. Contact us today to learn more!
During this global pandemic, the team at Unique Venues has been working to serve our industry planners and venues with free resources including roundtables, webinars, and workshops. You can visit our COVID-19 Resources page to learn about our upcoming programs this month and next that you may be interested in registering for. Be sure to follow Unique Venues on Facebook (@uniquevenues) and be on the lookout for Facebook Live sessions from Unique Venues CEO, Chuck Salem who will be providing tips and trends for weathering the storm.