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Non-Traditional Venues Expected to Lead the Way in Property Type Demand in 2018

published by Michele Nichols

If you have a slow day coming up during the holidays, do yourself a favor and read this report. American Express always delivers a deep, data-driven paper of the global meetings and events industry. Understanding global and North American meeting and event trends can help you forecast and grow your business. It can also come in handy when negotiating with groups and delivering on what planners expect in 2018 and beyond.

5 Tips: Defending your brand name and registered trademark

In 1986, I discovered that colleges and universities were playing host to conferences and groups during the summer months when the students were gone and facilities were sitting empty. It occurred to me that these campuses were not being promoted or marketed to meeting and event planners and that there was an opportunity for someone to create a service to help campuses get the word out about their vacant facilities. That someone was me, and I’m still promoting campuses and many other non-traditional venues thirty years later.

Meeting at a Movie Theatre: 10 Things to Know

Last fall, we held our annual member conference at the United Artist Regal Theatre in downtown Denver. Most of our customers had never attended a meeting at a movie theatre. There was some intrigue (and probably plenty of misconceptions) about what to expect. And like anything, it’s always different when you experience it for yourself. Here’s my take-away:

Catalyst Ranch Chicago for Meetings

pict2547-photobooth-11-3-08-2.JPGThe people that run Catalyst Ranch just get it. How many times have you attended a GREAT meeting or conference or brainstorming session and arrived home energized and ready to implement new ideas and strategies at your job?

Ramp Up Marketing & Capitalize

One of Unique Venues three offices is located near Vail, Colorado, a resort community. Tough job, but someone's gotta do it!

Hey AIG...try this for your next meeting.

Looks like Rep. Henry Waxman, D-Calif. is requesting that AIG come forward with details about the costs of their meetings, events, incentives and retreats held this year as well as those they have planned over the next 6 months. I don't know how the rest of you feel, but I'm glad SOMEONE is getting after them on this. It's really hard not to be irate about a 'business as usual' approach when the feds are bailing them out.

Hofstra Hosts Biggest Event Yet...Presidential Debate

Our good friends and members, Hofstra University, will play host tonight to the third and final US Presidential debate. Talk about pressure! There is no doubt in our minds that Hofstra will do a fantastic job just as they do for every other group that meets and convenes on their campus. Good luck Hofstra!

Meetings Represent $32 Billion in Business to Canada

Finally, we have some stats on the size and scope of the meetings industry in Canada. Kudos to MPI Foundation Canada for conducting this research. The reports tracked $32 billion in spending, over 70 million participants and 7% of groups choosing a special event venue. Good news UV members! Full article. -Michele Nichols, UV

What I did on my summer vacation.

Summer VacationI'm really good at setting business goals for Unique Venues and I'm even better at creating goals for my husband and 3 boys. I'm just not so good at creating personal goals for myself. Until one day in early June when I found myself at a triathlon party...I mean meeting.
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