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3 Tips to Help You Market Creatively

3 Tips to Help You Market Creatively

3 Tips to Help You Market Creatively
By: Nick Buckshaw

Most of us can remember a time when our parents, teachers, or bosses have said, “Be more creative” or “Think outside the box”, and our minds immediately hit a road block. Sometimes the last thing we want to do is spend an hour brainstorming over a blank sheet of paper with a pencil in hand hoping that the perfect idea falls from the sky. But despite some rocky starts, we all have found at least a part of our creative side and tapped into just a portion of our endless imagination.

Utilizing these 3 simple tips, you can come up with the next innovative idea that takes your company’s marketing strategy to the next level.

1. Utilize Marketing Collateral to Engage Prospective Buyers
Striving to present the importance of your service or product to your customers can make all the difference. Through collateral such as brochures, infographics, video or branded giveaways, sell your potential customers on what solutions you can provide to their needs and why they should dive deeper into what you have to offer. Now is a great time for you to ponder the ways marketing collateral can best suit your product or service. Is it a follow up from sales call? How about e-Marketing? Maybe it’s simply a useful branded product that the potential client will find both functional and a reflection of your product. For more ways to make use of creative marketing collateral, be sure to check out Their commitment to sustainability and eco-friendliness was a leading factor in Unique Venues using their products for our Annual Member Conference this fall.

2. Use Creative Wording in Ads or E-mail Campaigns
The time span for consumers to stay engaged when reading marketing content or just an e-mail header is very short. We all know how necessary it is to use words that stand out in the world of marketing but how often do we analyze every word we put forth? Even the simplest of words have meaning behind them and it is important to relate them to the feelings of the reader learning about your product or service-- potentially for the first time. As you prepare your next sales brochure or e-blast content, check out The 30 Marketing Words You Should be Using.

3. Connect with Culture and Time of Year
What is on your customer’s mind? Are they thinking about the holiday season or about how they will spend their warm, summer nights? It is easy to fall into the trap of potential buyers as just a number or a dollar sign in the revenue column but they are real people with similar interests and similar lifestyles. How can you connect the world we live in today with your next marketing campaign? Try using relevant topics, current events, or holiday themes to engage your customers though giveaways, e-mail marketing campaigns, or social media.

With these three simple creative marketing tips, the paper in front of you is no longer blank and your next successful marketing campaign is well underway and full of creative ideas!

Unique Venues is dedicated to finding ways to market your venue creatively. By utilizing our targeted e-mail campaigns, our blog, infographics, or having us create a venue showcase video we can help you promote your venue in creative ways! To learn more about our creative marketing services or about new ones launching in 2019, contact a marketing advisor today.

During this global pandemic, the team at Unique Venues has been working to serve our industry planners and venues with free resources including roundtables, webinars, and workshops. You can visit our COVID-19 Resources page to learn about our upcoming programs this month and next that you may be interested in registering for. Be sure to follow Unique Venues on Facebook (@uniquevenues) and be on the lookout for Facebook Live sessions from Unique Venues CEO, Chuck Salem who will be providing tips and trends for weathering the storm.