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| Celebrating 20 years of uniqueness |
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"In addition to the amazing information presented by the Disney Institute, I found it very educational to discuss the application of the material presented with professionals in similar collegiate conferencing programs."
Susan Xiofaridou
Sales Coordinator
Purdue University
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The Unique Venues ®
Marketing Essentials Program
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| Presented by the |  |
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 | December 5 - 6, 2005
Disney's Coronado Springs Resort
Orlando, Florida
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Brought to you by Unique Venues®
In partnership with the
Association of Collegiate Conference & Events Directors - International
(ACCED-I)
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Program Overview
Program Schedule
Conference Hotel
Registration Information
PDF of Conference Brochure
PDF of Registration Form
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Program Overview
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Day One:
The Loyalty Connection:
- Examine the Walt Disney World® Resort model for generating loyal customers and employees.
- Discover the importance of identifying core customers.
- Identify the link between a company's brand promise and the value it offers.
- Determine the responsibility an organization's leaders have to treat employees as customers.
- Identify techniques for building employee-to-customer interaction into every experience.
- Discover tools for connecting emotionally with individuals.
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Organizational Creativity, Disney Style
Collaborative Culture:
- Learn how Walt Disney World® Resort fosters a collaborative environment that embraces creativity.
- Discuss key components to nurturing a culture where new ideas and problem solving options are openly expressed.
- Explore how establishing the organizational identity keeps creative energy focused.
- Reflect on the role of the leader in terms of responsibility, commitment, and the ability to inspire organizational creativity.
Optional Dine Around Program, Dessert Party & IllumiNations: Reflections of Earth at Epcot®
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Day Two:
Quality Service, Disney Style
The Case for Quality Service:
- Examine the case for quality service and discover the Quality Service Cycle program model.
- Learn qualitative and quantitative techniques for studying guest psychographics.
- Discover tools for understanding the needs, wants, stereotypes, and emotions of guests.
- Learn Walt Disney World® Resort methods for communicating a service theme and service standards to all Cast Members.
- Examine strategies and tactics for maximizing all delivery systems during each service moment.
- Develop a Quality Service Plan that adapts Walt Disney World® Resort methods to your own organization.
- Includes a quality service field experience at one of the Walt Disney World® Resort Theme Parks.
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| 7:45 - 8:30 AM: | Registration & Refreshments |
| 8:30 AM - 12:00 PM: | Loyalty, Disney Style |
| 12:00-1:00 PM: | Lunch |
| 1:00 - 4:30 PM: | Organizational Creativity, Disney Style |
| 6:30 - 8:30 PM: | Optional Dine Around Experience at Epcot® |
| 8:30 - 9:00 PM: | Optional Dessert Party & Private Viewing of IllumiNations: Reflections of Earth |
| 8:00 AM - 8:30 PM: | Morning Refreshments |
| 8:30 AM - 12:00 PM: | Quality Service, Disney Style |
| 12:00 - 1:30 PM: | Lunch |
| 1:30 - 4:00 PM: | Quality Service Field Experience |
| Conference Hotel: |
 | - Single or Double Room Rate: $110 plus tax*
- Additional persons 18 years or older are $25 per person, per night.
*This rate is applicable for three days prior and
three days following the program.
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| For reservations contact Coronado Springs Group Reservations department at 407.939.1020, Group Name: Unique Venues
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Registration:
THE PROGRAM IS LIMITED TO 50 PARTICIPANTS
The cost of the program is $995 and includes the following:
- All program materials
- Continental breakfast, lunch and breaks on Day One
- Continental breakfast, lunch and breaks on Day Two
REGISTRATION DEADLINE: SEPTEMBER 15, 2005
Registration cancellations will be accepted with refund up until September 15, 2005.
No refund will be provided for cancellations received after September 15, 2005.
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Optional Dinner & Dessert Party at Epcot®.
All attendees will have the option to sign up for a special Dine Around Program
in Epcot® followed by a private dessert party and viewing of the famous
IllumiNations: Reflections of Earth program. The cost for this program is $90 per person.
Program Instruction:
All instruction for this program will be conducted by the Disney Institute.
A diploma will be provided by the Disney Institute following the program.
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